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An interesting story behind this shoe is it was actually supposed to be Kobe Bryant’s first signature shoe with Nike, but with the rape allegations Kobe faced right before the shoes’ release, Nike decided to not publicly declare it was Kobe’s shoe.

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An interesting story behind this shoe is it was actually supposed to be Kobe Bryant’s first signature shoe with Nike, but with the rape allegations Kobe faced right before the shoes’ release, Nike decided to not publicly declare it was Kobe’s shoe.

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Nike makes contracts with some celebrity athletes which can draw attention to their products such as Tiger Woods, Ronaldo. Besides that, Nike also employed a large amount of advertisements through the mass media (Goldman S, 2000, pp 154).

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HERZOGENAURACH Germany (Reuters) – Adidas needs world-class designers, brand experts and technical whizzkids to improve its image against U.S. rival Nike, but persuading them to move to its headquarters in rural Germany is difficult. From basketball to football shoes nowadays, Nike has introduced so many classic shoes which become more and more popular in society. Even Nike is the international famous brand, the company still do not stop the step to improve their designer goods. So if you are a basketball player, you can buy Nike basketball shoes to help you have a better performance. In order to attract more persons’ eyes, the series of Nike designer AirMax combine the advanced technology and fashion elements in the trend. If you wear Nike Air Max2009 walking in the street, you will easily become the unique focus in the street.

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