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Nike broke all the rules of traditional shoe creation when it built the first Nike Air Foamposite, an innovative design with an upper and sole made of the same synthetic material and absolutely no stitching-a feat that some deemed impossible.
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A Cowen survey of 2,500 U.S. consumers published last month showed 43 percent named Nike as their first choice of athletic apparel, compared with just 13 percent for Adidas, 6 percent for its Reebok brand, and 14 percent for Under Armour.
What’s more, the risks of Nike’s core marketing strategies such as Nike cannot follow the world fashion trends, the profits has affected by the currency exchange and economic recession when expand to the nike free 2012 black white global.