Knight Vinke Downplays Reported Interest In Adidas Stake

HERZOGENAURACH, Germany, Sept 28 (Reuters) – Adidas needs world-class designers, brand experts and technical whizzkids to improve its image against U.S. rival Nike, but persuading them to move to its headquarters wholesale Nike Kobe 9 shop in rural Germany is difficult. The Nike company has been taking an active and leading role in supporting, sponsoring and organizing sports events, like Nike Prefontaine Classic, Nike is also the official sponsor for the Indian cricket team, sponsors famous soccer clubs such as Arsenal, Manchester United, Barcelona, Valencia, Inter Milan and Juventus, various minor events including Hoop It Up (high school basketball) and The Golden West Invitational (high school track and field).

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Adidas acknowledges it is hard to recruit at its headquarters near the Bavarian town of Herzogenaurach, particularly for design, marketing and digital roles, and admits it missed trends in the U.S. market, where Under Armour (NYSE: UA – News ) has just overtaken it as No. 2 behind Nike.

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