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LONDON (Reuters) – Cyclist Lance Armstrong’s doping scandal is causing sponsors to question their future in a sport that allows them to reach mass audiences at a moderate price, but risks tainting their brand. Nike products are well received in practically every sport venue – tennis – first represented by Ilie Nastase and John McEnroe and now by Rafael Nadal, golf with Tiger Woods, basketball Air Force One and Nike Air Jordan represented by Michael Jordan, etc.
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Based in Portland, Oregon, Nike remains the global market leader, with annual sales of almost $21 billion against $17 billion for Adidas. In 1964, Nike was founded by track-and-field athlete Phillip Knight, looking for a way to earn a living. Other early innovations by Nike included a nylon-topped running shoe, and a cushioned midsole that covered the whole length of the shoe. By 1978, Blue Ribbon Sports officially changed it’s company name to Nike Air Max 2009, and nike ctr360 libretto III white blue black red sales were booming. Nike aggressively pushed their image, especially seeking to increase their visibility by having famous and upcoming athletes wear Nikes shoes.