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The Nikes of the world are beginning to understand you need to take the products to mass and to be able to customize (Cheng).” Nike makes sure to stay one step ahead of the market and continues to provide what the consumer nike shox factory outlet uk wants and expects.
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The day Knight and Bowerman shook hands, they promised to lead a company “with integrity and a commitment to the highest ethical standards.” (Corporate Governance, 2007) Their focus on mixing innovation and integrity has resulted in an enterprise expansion only entrepreneurs can dream of. But as you would expect, the Nike enterprise didn’t evolve overnight and nike shox r4 sales factory neither did its mission.