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Before 1984 Nike had absolutely no credit in the basketball world, in fact it faced jeopardy from the fast paced sportswear market in general. In 2009, Nike spent an estimated $260 million on sponsorships and nearly $200 million on its advertising budget, paying superstars like LeBron James $90 million over seven years, and World Cup soccer teams such as France and England $54 million and $44 million per year, respectively.
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From these rather unfavorable beginnings, Knight’s brainchild grew to become the shoe and athletic company that now defines many aspects of popular culture and countless varieties of ‘hip.’ Nike really is quite a success story formed from very humble beginnings.
Upon their sales to the public prices for the Air Force One shoes (AF1) ranged from $70 to $90 retail for the standard white or black Nike Air Force One and up to $500 for customized colors and logos.
NIKE continues to do this even with Tiger Woods, fully equipped by NIKE in all his jaunts in US and outside US. NIKE also takes air max alpha 2012 gray benefit of the keep fit” attitude of women in U.S.A to sell its merchandise by promoting ads that they are being empowered for keeping fit.